Will Voice Search impact SEO?
If I ask my mobile about the weather forecast, it will give me an update on the weather condition. I may not even have to look at my screen. Isn’t it amazing that technology is changing so rapidly? A few years back, we had to type to look for information. We no longer have to use keypads anymore. We can get any information like traffic insights, cooking recipes, shops nearby, or any information without actually typing on our phones. Amazon’s Alexa, iPhone’s Siri, Microsoft Cortana, and Google Assistance has already changed the way voice-based applications work. So will this have an impact on SEO?
Yes, it will change the way SEO works. Let me tell you how?
When we type in information, we type in shorter sentences like ‘Weather today’. If we are using voice-based applications, we ask in a question format like ‘What’s the weather today?’ There is a huge difference in how we search for information when we type and when we use voice-based applications. Firstly, the format changes, from shorter sentences, we are now asking in a long question format. Secondly, it is more conversational. We talk to the voice-based application as we would speak to a human being. This is a huge change in the way SEO’s are programmed to function.
As per Statista, there are around 3.3 billion people in the world who use smartphones. As per the predictions by Comscore, by the year 2020, 50% of searches will be voice searches, and Gartner has further predicted that around 30% will search without even looking into a screen.
It is no wonder that the number of voice searches is increasing. As compared to using voice search, using the keypad to type is more of a task. Using Voice search is more natural, like talking to a person. So, more and more users will be drawn towards using voice searches than using the keypad function. It is particularly helpful for seniors, specially-abled individuals, and any individual who finds it difficult to use the virtual keypads on the screen. In today’s world, where convenience has become essential, voice search is an added advantage as compared to typing.
Suppose if you're driving, taking a bath, or gardening, you can use voice search and ask your phone for directions, traffic updates, or any information you require without using the keypad to look up for information. Voice search has revolutionized the way searches are performed. With the advancement of voice search and increase in users using voice search applications, it becomes essential for digital marketers and organizations to understand and master voice search optimization.
Strategies for Voice Search Optimization:
Previously searches were more laborious, and it was all about using keywords. SEO was all about optimizing using the right keywords. With the increase in the use of voice searches, digital marketers will have to re-look into their SEO’s. They will have to study how the voice search performs like the use of long sentences, question formats, and phrases. A digital marketer will have to study what kind of sentences or questions a customer would ask about their product. Based on which they have to work on building their SEO.
What are they looking for?
It is essential to understand what people are searching for on social media or online platforms. It will help in building your keywords. The data that you can get from using the tool ‘‘Answer the Public’ ’ is quite helpful to understand what customers are looking for regarding a certain product or keyword. It gives you detailed information about what has been asked regarding a keyword or product like What, Why, Where, How, Who, and so on. You can use the data to build keywords on the phrases and questions customers would ask using voice searches.